About

I didn't grow up thinking I'd become a brand strategist.

I grew up watching my parents build a life in a country that wasn't theirs – learning how to be seen, understood, and trusted from scratch.

That shaped everything about how I see brand and story.

My path here wasn't linear.

Started at business school, then studied journalism.

Lived and worked in Paris. Built across Montreal and Toronto.

I was inside Web3 before most people knew what Metamask was.

Every experience taught me the same thing in a different language:

The people who tell their story clearly always have the edge.

That's what led me to brand strategy, and specifically to founders.

I've worked with entrepreneurs at every stage. Early and figuring it out. Growing and trying to keep up.

Watching a founder develop clarity around their brand and seeing what it unlocks for them, that's exactly why I do this work.

Founders and entrepreneurs build remarkable things.

Most just need help making sure the world knows it.

That's where I come in.
Let’s have a chat.